RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company provides a diverse array of home services, from cleaning services to caregiving, and has built a user following exceeding a million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is aggressively expanding across a multitude of nations in Southeast Asia.




The Southeast Asian maid Jakarta home services market is assessed at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this competitive market, Ayasan capitalizes on Japanese expertise and a specialized training framework to steadily increase its market share.

“Our strength lies in integrating Japanese quality control with local expertise with a vast resource of skilled professionals across Asia,” says Kotaro Ise, founder and CEO. With a rich background at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has grown to employ over fifty thousand specialized staff members.



Ayasan’s impressive expansion is supported by an ambitious growth plan. Beyond its base in Jakarta and planned expansion to Bali, the company is also extending operations in neighboring nations. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has established itself in cleaning service Jakarta business support, with over a thousand customers including notable companies. Recently, demand from government offices and startup companies such as FlashExpress and Gowabi has been on the rise.



“I am certain that even in the age of AI, the importance of human-centered services will continue to thrive,” asserts Ise. The company prides itself on an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is targeting global outreach, including worker placement overseas, positioning itself as a dominant force in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is in discussions about collaborations with financial backers for its upcoming development phase. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Company HQ: Jakarta, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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